ARMY: The Army needed to persuade potential recruits of the effectiveness of the Army training and learning. Real soldiers stories were used to communicate authentic experiences.
Each story was brought to life using whiteboard drawings. Soldiers were interviewed across the South East about what the Army had taught them. A short-list was then re-interviewed by top documentary-maker Lucy Blaksted. The final two where used as the basis of the illustrations. The TV and online activity drew potential recruits into a social media campaign.
TEMPO: One of the most famous brands in Europe, the brief was to reinforce the part Tempo plays in everyone's life. The line "as life unfolds", connected simple stories animated, onto the tissues themselves. Bike" received best animated ad in the 2013 British Animation Awards, a silver shark at Kinsale and over 80,000 hits on Youtube.
SLENDERTONE: Slendertone needed to make itself relevant again by appealing to a new audience with a redefined proposition.
Working closely with the marketing and leadership team, we shaped a new positioning and visual language for all consumer touch points.
I was later asked to direct the TV spots to support the US relaunch.